Free open source analytics – Piwik

Google analytics are great tools to use but they are hosted and you never know what the big G will do with your data. If you want to keep your data to yourself then maybe you want to consider an open source analytics program that you can host yourself. Of course were talking about free programs because we all like freemium.

For starters if you are not using any analytics tools at all then you are very much in the dark in terms of getting the feedback you need to make improvements to your website. You want to know how users are getting to your website, how long they are staying and more importantly what keywords got them there. Find out which pages are getting the most clicks and the lowest bounce rates. If you have an important page for selling a product with a high bounce rate then this data will help you find out there is even a problem to begin with. You don’t need to go 6 months without making money to realize your conversions are hurting.

Piwik Open Source Web Analytics

Piwik acts like google analytics but is far more flexible. Piwik is a program you can download and install on your server. This means that your valuable site data is always owned by you and not accessible to any other companies. Your userface is fully customizable and if you need special features that no other program provides, you can have a programmer build one for you because the program is open source.

Visit the website:

www.Piwik.org